Citizen Eco-Drive Weekender Brycen Chronograph Watch in Gold-tone Stainless Steel, Brown Leather Strap

Since its foundation in 1930, CITIZEN has fostered a multicultural mindset that promotes excellence and creativity. The very name of the brand conveys a deep respect towards craftsmanship, making it familiar to citizens worldwide. As a "citizen" of the world, CITIZEN bears the responsibility to help cultivate a culture of positive change and ongoing evolution through its craft, a mission it takes seriously while welcoming the future.

As a true manufacture d'horlogerie, CITIZEN integrates a comprehensive manufacturing process, from creating individual components to a watch's final assembly. This artisan's approach to watchmaking is based on pushing the boundaries of technology and leveraging experience to explore new possibilities. One pivotal breakthrough was the development of a light-driven watch.

CITIZEN pioneered this engineering innovation as early as 1976, leading to the launch of the acclaimed Eco-Drive in 1995. Utilizing electrical power converted from virtually any light source, this extraordinary innovation changed the way watches could be powered, eliminating the need to replace batteries. This leveled the field, allowing citizens of every country to experience the unrestricted joy of wearing and using a CITIZEN watch.

The product development policy, "The Fusion of Technology and Beauty," remains a constant motivation for CITIZEN to merge cutting-edge technology with design perfection, inspiring people to strive to be their best at any time. In collaboration with Wieden+Kennedy, CITIZEN has launched a new campaign, Better Starts Now, embodying the belief that no matter who you are or what you do, it is always possible to make something better, and now is the time to start doing it.

This project demonstrates CITIZEN's dedication to the present and the infinite possibilities for improvement. To communicate this belief, CITIZEN has created a new global brand movie, identity, and website representing the Better Starts Now philosophy.

The watch in focus is a men's luxury timepiece with technical advancements and a sporty style. Featuring a 1/20 second chronograph that measures up to 60 minutes, perpetual calendar, dual time (second time zone), 12/24 hour time, alarm, and date, this watch is boldly daring, conveying maximum information at a glance. The 48mm stainless steel rose gold-tone case with screw-back complements the rich brown leather strap with white contrast stitching, and is 100M water-resistant.

Powered by CITIZEN's Eco-Drive technology, the watch is fueled by light, never needing a battery. With a protective mineral quartz dial window, buckle closure, luminous hands and hour markers, this versatile timepiece is the epitome of CITIZEN's fusion of technology and beauty.

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